回顾2025年的小家电市场，这可能是近十年来最矛盾的一年。小家电市场在过去一年呈现出两极分化的趋势，一边是增速放缓、品类冷却，过去的爆品辉煌不再，市场反馈冷淡；一边是海外出口创新高、单品爆款不断，部分厂商抓住先机，开创新的需求。奥维云网的数据显示，2025年上半年中国小家电零售额同比下降约6%–8%，其中不少传统强势品类，如基础款空气炸锅、单杯破壁机、小型电饭煲，均出现不同程度的量额齐跌。不过，...
Source Link回顾2025年的小家电市场，这可能是近十年来最矛盾的一年。小家电市场在过去一年呈现出两极分化的趋势，一边是增速放缓、品类冷却，过去的爆品辉煌不再，市场反馈冷淡；一边是海外出口创新高、单品爆款不断，部分厂商抓住先机，开创新的需求。奥维云网的数据显示，2025年上半年中国小家电零售额同比下降约6%–8%，其中不少传统强势品类，如基础款空气炸锅、单杯破壁机、小型电饭煲，均出现不同程度的量额齐跌。不过，...
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