1027 ET - Loyalty programs are becoming table stakes for restaurants trying to reach consumers seeking a good value, and Shake Shack says it needs to step up its game. Young people particularly won't visit restaurants if they don't earn points through a loyalty program, a barrier to Shake Shack's sales growth, CEO Rob Lynch says at an investor conference. The company is working on a loyalty program now, and it could debut later this year. (heather.haddon@wsj.com; @heatherhaddon)
(END) Dow Jones Newswires
December 09, 2025 10:27 ET (15:27 GMT)
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