储户选哪家?2026年银行“开门红”提前抢跑,大行拼精准福利,有中小行推2.35%高息

时代周报
Dec 09, 2025

进入2025年11月下旬,2026年银行业“开门红”营销战已提前打响,打破往年一季度集中发力的惯例。区域性中小银行率先抢跑,国有大行、股份制银行紧随其后,主流活动周期覆盖 2025年12 月1日至2026年3月31日,但部分银行11月即开启预热,行业竞争随年末临近持续升温。时代财经梳理各类银行官方公告及旺季营销方案发现,不同梯队银行基于自身资源禀赋,在存款与财富管理赛道展开差异化竞争,全国性银行以...

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