临近年末,2026年保险行业“开门红”营销大幕持续升温。与往年固定收益型产品唱主角不同,在银行存款利率步入“1%时代”、理财收益持续承压的背景下,兼具保障与浮动收益属性的分红险凭借“保底+增值”双重优势,一跃成为头部险企主推核心,产品差异化竞争态势凸显。记者走访发现,今年“开门红”主力产品均聚焦分红型寿险或年金险,从投保规则到增值服务均呈现多元创新。分红险逆势崛起成“开门红”绝对主角“开门红,全年...
Source Link临近年末,2026年保险行业“开门红”营销大幕持续升温。与往年固定收益型产品唱主角不同,在银行存款利率步入“1%时代”、理财收益持续承压的背景下,兼具保障与浮动收益属性的分红险凭借“保底+增值”双重优势,一跃成为头部险企主推核心,产品差异化竞争态势凸显。记者走访发现,今年“开门红”主力产品均聚焦分红型寿险或年金险,从投保规则到增值服务均呈现多元创新。分红险逆势崛起成“开门红”绝对主角“开门红,全年...
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