奈飞以约720亿美元收购华纳兄弟核心资产,等于把HBO、DC、哈利·波特、老友记整套内容库,和自己的全球分发能力整合在一起;这不仅是娱乐业的大整合,更将开启全球主题乐园领域的三国杀。很多人首先想到“奈飞片库更大了”。但真正的地震在“线下”:华纳这些年在全球铺开的“品牌与体验”授权网络,本质是一台稳定摇钱树——阿布扎比的Warner Bros. World、马德里的华纳公园等由本地运营商操盘,品牌方...
Source Link奈飞以约720亿美元收购华纳兄弟核心资产,等于把HBO、DC、哈利·波特、老友记整套内容库,和自己的全球分发能力整合在一起;这不仅是娱乐业的大整合,更将开启全球主题乐园领域的三国杀。很多人首先想到“奈飞片库更大了”。但真正的地震在“线下”:华纳这些年在全球铺开的“品牌与体验”授权网络,本质是一台稳定摇钱树——阿布扎比的Warner Bros. World、马德里的华纳公园等由本地运营商操盘,品牌方...
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