携程集团副总裁秦静:体验深度决定旅行价值,为“沉浸感”付费的意愿正空前强烈

每日经济新闻
Dec 12, 2025

12月12日,在每日经济新闻联合海南国际经济发展局于海口举办的“2025第十四届上市公司发展年会·国际消费新机遇专场”上,携程集团副总裁秦静以平台数据洞察为基础,剖析了文旅消费市场的核心趋势变化,聚焦“游客从‘打卡’转向‘沉浸’”的具体表现。  秦静提到,当前文旅消费市场正在发生多维度的深刻演变,主要体现在目的地、消费理念、客群与玩法四大层面。“目的地的内涵正在被重新定义,它不再是单一的景点,而是...

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