American Outdoor Brands Inc. unveils strategy to drive innovation and growth across outdoor lifestyle and shooting sports brands
American Outdoor Brands Inc. has released a presentation outlining its strategy to leverage innovation across its portfolio of 20 brands, which span Outdoor Lifestyle and Shooting Sports categories. The company highlights its focus on serving consumer passions in gear-rich activities such as land management, hunting, cutlery, meat processing, outdoor cooking, target shooting, cleaning, reloading, personal protection, safety, storage, fishing, and camping. The presentation notes that approximately 175 million Americans participate in outdoor recreation and emphasizes the company's efforts to expand distribution, increase brand awareness, and maintain an agile, asset-light model. Cross-pollination of intellectual property and technology between categories is presented as a driver of category disruption and innovation-led growth. You can access the full presentation through the link below.
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