市场远远低估了淘宝闪购的野心

起点财经
Dec 10, 2025

作者:王薇编辑:李岩来源:雷锋网文章已获授权“没有什么远比“战略清晰”,更能体现一家公司的长远价值。”12月5日上午,平台官方正式宣布:即日起“饿了么”APP在更新至最新版本后将全面焕新为 “淘宝闪购”。这并非简单的名称更迭,而是阿里大消费战略落地的关键落子。历经半年规模冲锋与效率优化,淘宝闪购以统一品牌姿态掌控行业主动权,继续推动引领行业的创新变革。阿里集团合伙人、饿了么董事长兼CEO范禹在内部...

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