押注品牌信任,东方甄选要跨界“送外卖”

联商网
Dec 09

近日,据新京报消息, 东方甄选 (北京)科技有限公司发生工商变更,孙东旭卸任法定代表人、经理、执行董事职务,由俞敏洪接任。同时该公司经营范围新增 餐饮 管理、外卖递送服务、餐饮服务等。此举被普遍解读为这家以知识带货闻名的公司,正试图从直播电商的货架,跃入烽火连天的本地生活战场。然而,在外卖巨头们正为“增长与亏损”并存的局面所困时, 东方甄选 的此次进击,究竟是一次深思熟虑的战略开拓,还是增长压力下...

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