为了做好一碗面,康师傅频频“亮剑”!

食品饮料行业观察
Dec 10

即将过去的2025年,中国方便食品行业经历了“风高浪急”的严峻挑战。消费市场的不确定性与日趋激烈的行业竞争相互叠加,让赛道压力陡增。不过挑战与机遇往往并存。扩内需、促消费政策持续发力,推动消费市场逐步回暖,为行业注入新的发展动能。消费者对健康美味兼具的方便面需求不断深化,倒逼行业从“便捷优先”向“高品质升级”转型。消费量的波动也并非赛道见顶信号。马上赢数据显示,今年二季度,方便面在方便速食市场中仍...

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