零售商新老势力混战“自有品牌” 谁能更胜一筹?

每日经济新闻
Dec 09

沃尔玛正在打造“平价版山姆”?  近日,网上涌现出不少测评沃尔玛旗下自有品牌“沃集鲜”的热帖,伴随同为沃尔玛旗下高端会员制商店——山姆的选品争议还在持续。加码自有品牌,究竟是沃尔玛应对山姆“人设”滑坡的“Plan B(第二行动方案)”,还是拯救零售商大卖场业态的最后底牌?一时间业内外议论纷纷。  “这是‘背水一战’。”谈及沃尔玛为何甘愿让旗下大卖场与山姆陷入“左右手互搏”的局面,百联咨询创始人庄帅...

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