金吾财讯 | 华泰证券表示，2025年前三季度中国游戏市场展现出较好韧性，总收入达2560亿元，同比增长7.11%，A股游戏公司业绩明显分化：头部企业凭借爆款新游实现营收与净利润的高增长。展望2026年，“强者恒强”与“特色突围”并存，腾讯、网易、米哈游三大巨头布局开放世界、射击、模拟经营三大高价值赛道；A股游戏厂商通过IP焕新、多元品类与出海发力寻求差异化增长，寻找产品表现向上、重磅新游助力的公司。出海游戏领域，SLG品类通过“融合化”突破流量瓶颈。AI重塑游戏生产流程，期待AI原生玩法突破。
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