中国咖啡崛起,云南咖啡和瑞幸的双向奔赴

新京报
Dec 12, 2025

咖啡是当今世界最受欢迎的饮料之一,全球每日消费量超过15亿杯。其背后,是80多个国家和地区约2500万农民投身咖啡种植,支撑起全球年产量超过1000万吨的产业规模。在中国,咖啡也逐渐成为消费者日常的饮品之一。在这个过程中,中国咖啡品牌和产区也强势崛起,代表产区的云南、代表品牌的瑞幸,都尤为值得关注。瑞幸云南保山鲜果处理加工厂-企业供图近几年,云南咖啡开启了一场关于产业蝶变的深刻实践。在全球咖啡消费...

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