蜜雪冰城跨界赌局卖啤酒,加盟商赚了吗?

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Dec 12, 2025

蜜雪啤酒扩张提速,加盟红利还是陷阱?当“你爱我,我爱你,蜜雪冰城甜蜜蜜”的旋律还在街头巷尾回荡,这个靠着奶茶生意缔造出全球超5万家门店奇迹的平价巨头,已经悄悄把触角伸向了啤酒赛道。2025年10月,蜜雪冰城官宣以近3亿元收购鲜啤福鹿家53%股权,将这个有着“精酿界蜜雪冰城”之称的品牌正式纳入麾下。紧接着12月,鲜啤福鹿家全面放开加盟资质审核,取消“老荐新”流程,一场关于平价啤酒的扩张战役正式打响。...

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