方便面巨头们的“身份撕裂”:康师傅们向左走,还是向右走?

蓝鲸财经
Dec 12, 2025

文|消费财眼还记得人生第一碗自己煮的面吗?对很多人来说,答案可能就是某一年冬天,拆开一袋红色包装的方便面。那时候,它是绿皮火车的标配,是宿舍深夜的救星,是加班回家后的抚慰。这种热气腾腾的“国民记忆”,核心标签是方便、廉价、管饱。但不知从何时起,超市货架变得让人有些陌生。那包三块五的经典红烧牛肉面,身边悄然站满了一排“新贵”,它们包装精美得像礼品,图片上的牛肉块大得诱人,可价格却刺眼地标着十几、...

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