在传统观念中，以万元为单位的真皮沙发属于典型的重决策商品——消费者通常需要数次往返于拥有明亮灯光和销售员的实体展厅，反复试坐、比价后才会刷卡。然而，在带货主播董宇辉的“与辉同行”直播间里，一场持续五个半小时的直播带货创下了3.56亿元的单日销售纪录。其中，一款来自顾家家居的沙发，单品成交额更是突破1亿元。拆解沙发的暴力美学家居行业长期深受困扰：买卖双方信息极度不对称。消费者无法透过表面看到内部的...
Source Link在传统观念中，以万元为单位的真皮沙发属于典型的重决策商品——消费者通常需要数次往返于拥有明亮灯光和销售员的实体展厅，反复试坐、比价后才会刷卡。然而，在带货主播董宇辉的“与辉同行”直播间里，一场持续五个半小时的直播带货创下了3.56亿元的单日销售纪录。其中，一款来自顾家家居的沙发，单品成交额更是突破1亿元。拆解沙发的暴力美学家居行业长期深受困扰：买卖双方信息极度不对称。消费者无法透过表面看到内部的...
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