千亿级微短剧赛道,上海的机遇在哪?

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Dec 12

据中国网络视听协会最新测算,2025年国内微短剧产值近900亿元,较2024年的505亿元近乎翻倍。2024年上海微短剧产值超70亿元,2025年则有显著增长。12月11日,2025上海精品微短剧产业促进大会在杨浦区大创智公共服务平台数字星球举行。大会发布的《2025年上海市微短剧行业发展报告》里,如是数据对照引发思考。远有西安、郑州,近有杭州、横店,短短几年,微短剧产业从蓝海跃升红海。放眼全国,...

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