金吾财讯 | 新消费概念股普涨，截至发稿，茶百道(02555)涨5.76%，锅圈(02517)涨4.50%，老铺黄金(06181)涨4.14%，名创优品(09896)涨3.00%，沪上阿姨(02589)涨2.84%，巨子生物(02367)涨2.97%。华泰证券研报指，2025年，新旧消费延续分化表现，“人货场”的变革与科技进步，正推动消费行业的快速迭代创新与结构性成长机会，潮玩IP、美妆个护、现制饮品等新消费赛道涌现一批优秀龙头。展望2026年，该机构认为促消费政策持续发力有望激发供需潜力，内需有望延续稳健复苏态势，行业延续景气分化，龙头凭借领先与创新优势，以及整合能力实现持续成长。立足行业变革，该机构建议聚焦四大投资主线：1)国货崛起：关注潮玩、美护、黄金珠宝等国货品牌，在海内外市场均演绎竞争新格局；2)AI赋能下的科技消费：重视技术与产品创新带来的科技消费企业智能产品渗透率快速提升红利；3)情绪消费：供需变化仍在演绎，关注服务消费、现制饮品、宠物、新型烟草等龙头成长势能；4)低估值高股息白马龙头：攻守兼备，关注边际修复机遇。
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