一项市场调查报告显示，Levi Strauss（LEVI）、American Eagle Outfitters（AEO）和Gap（GPS）正加大明星营销力度，以争夺价值1010亿美元的全球牛仔裤市场，其中Levi’s女性市场份额上升，同行则竞相争取Z世代的关注。

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