直播带货不灵了,网红公司扎堆线下开店

深氪新消费
Dec 11

这是深氪新消费第2016期分享:追赶新风口的网红公司,抢着奔向线下。作者|赵云合来源|电商头条[ID:ecxinwen]封面图|AI生成直播带货仍旧能赚取利润,不过想要做好却愈发不轻松了。电商行业在告别了无序的野蛮扩张阶段后,已然步入精耕细作的新阶段,网红公司所遭遇的挑战也与日俱增。线上直播领域的竞争已达到白热化程度,流量成本不断上涨,且增长速度逐渐放缓;各类新兴直播形式的兴起,分散了达人直播的...

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