12月9日下午消息，近日，2025年全球零售商业地产峰会大奖（MAPIC Awards）在法国颁发，全球级IP乐园创新店态MINISO LAND，击败DIOR旗舰店和英国奢侈品零售品牌Flannels旗舰店，荣获 “最佳新店概念奖”，该奖项被业内称为国际零售行业“奥斯卡”奖。
MINISO“乐园系”另一创新店型MINISO FRIENDS，日前也获得国际设计界权威奖项“2025年伦敦设计奖铂金奖”。据悉，自2024年MINISO LAND全球壹号店亮相上海南京东路，MINISO“乐园系”门店在全球布局门店，引发消费者关注。
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