降价15%难止颓，维他奶如何突围？“一口维他奶，童年回忆杀”——这句流传甚广的调侃，道出了维他奶在几代人心中的地位。这个诞生于1940年的香港老字号，1994年进军内地市场后，凭借豆奶与柠檬茶两大核心产品迅速崛起，2016年以41%的市场占有率登顶“豆奶大王”，巅峰时期近九成收入来自内地与香港市场，内地业务占比超55%，净利润贡献更是高达63.07%。然而，这份辉煌在近五年戛然而止：内地收入连续5...
Source Link降价15%难止颓，维他奶如何突围？“一口维他奶，童年回忆杀”——这句流传甚广的调侃，道出了维他奶在几代人心中的地位。这个诞生于1940年的香港老字号，1994年进军内地市场后，凭借豆奶与柠檬茶两大核心产品迅速崛起，2016年以41%的市场占有率登顶“豆奶大王”，巅峰时期近九成收入来自内地与香港市场，内地业务占比超55%，净利润贡献更是高达63.07%。然而，这份辉煌在近五年戛然而止：内地收入连续5...
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