近期,据彭博社报道,中国运动品牌巨头安踏集团正就收购德国百年品牌彪马与开云集团进行初步接触。更早之前,路透社亦传出安踏参与洽谈锐步中国区业务的消息。这两则传闻,将安踏推向了全球体育品牌并购舞台的中央,也揭示出其迈向“世界安踏”的雄心与面临的深层挑战。安踏对彪马与锐步的兴趣,绝非空穴来风,而是其全球化战略的关键落子。尽管安踏已稳坐中国市场份额第一的宝座,并在2024年营收突破千亿,成为继耐克、...
Source Link近期,据彭博社报道,中国运动品牌巨头安踏集团正就收购德国百年品牌彪马与开云集团进行初步接触。更早之前,路透社亦传出安踏参与洽谈锐步中国区业务的消息。这两则传闻,将安踏推向了全球体育品牌并购舞台的中央,也揭示出其迈向“世界安踏”的雄心与面临的深层挑战。安踏对彪马与锐步的兴趣,绝非空穴来风,而是其全球化战略的关键落子。尽管安踏已稳坐中国市场份额第一的宝座,并在2024年营收突破千亿,成为继耐克、...
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