蜜雪冰城最大的对手,年入25亿的“高仿之王”

新三板企业家
Dec 13, 2025

1419字 | 2 分钟阅读来源:深氪新消费在奶茶行业,敢跟蜜雪冰城正面硬刚的品牌,估计数不出几个。但还真就有这么一个奶茶品牌,一二线城市基本没见过,但却在三四线城市遍地开花,靠着“高仿”打天下。这个品牌就是安徽的“甜啦啦”,不仅开了8000多家店,且高达八成都在县城跟乡镇,其他茶饮品牌都是在大城市先站稳脚跟后,再逐渐下沉,但甜啦啦却是反其道而行之,只在低线城市扎根。毕竟国内三线以下城市人口大约有...

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