3000多家老高星存量市场,值不值得加入华住?

智百道
Dec 15, 2025

文 / 王希来源 / 节点财经高端酒店生意不好做,遭遇下行寒潮,已经成了行业公认的事实。文旅部数据显示,2019年底,我国五星级酒店数量为845家,截至2024年三季度,这一数字变为736家,不到五年时间数量减少了114家。曾经风光无限的五星酒店,如今也遭遇了多重困境和危机——业绩下滑、打折降价,甚至一批外资五星酒店遭遇“摘牌”。消费者也不再像过去,对传统五星酒店充满盲目崇拜。社交媒体上,对于五星...

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