遇见小面破发:新消费网红退潮启示录

壹度Pro
Dec 15, 2025

文|周蓉排版|小西近日,港交所迎来了一场意料之外的“冷遇”。头顶“新式面馆第一股”光环的遇见小面正式挂牌交易,却以5港元/股的开盘价较发行价7.04港元暴跌28.98%,市值瞬间蒸发超14亿港元。这一幕与此前香港公开发售阶段425倍的超额认购、高瓴资本等明星基石投资者的站台形成鲜明反差。作为中式面馆赛道首个登陆资本市场的品牌,遇见小面的破发不仅折射出餐饮板块的寒意,更揭开了新消费赛道从狂热回归理性...

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