美团“断舍离”,团好货走向了命定的结局

侧写商业
Dec 15, 2025

2020 年 9 月,时任美团到家事业群总裁的王莆中谈及零售业务时曾断言:“零售就是新大陆,我们就是哥伦布。” 在这块承载增长想象的版图上,对标拼多多的团好货、对标叮咚买药的美团买药、对标京东到家的美团闪购并称为 “到家三兄弟”,一度撑起美团零售转型的半壁江山。时间来到2025 年 12 月 15 日,终局来得猝不及防,内部邮件表示:美团团好货业务正式暂停,涉及人员安置方案尚在沟通中。这意味着,...

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