2025年10月新媒体平台数据:抖音用户规模领先,各平台差异化竞争格局稳定

ITBEAR科技资讯
Dec 16, 2025

QuestMobile最新数据显示,截至2025年10月,国内典型新媒体平台去重活跃用户规模已达11.49亿,月人均使用时长突破3367.5分钟,较去年同期分别增长7.3%和5.4%。这一增长态势表明,在算法推荐技术和多元化内容形态的双重驱动下,新媒体平台的用户粘性持续增强,用户使用习惯呈现深度化特征。从用户年龄结构来看,不同平台呈现出明显的差异化特征。以微博、小红书、哔哩哔哩为代表的社区类平台,...

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