羽绒服消费升级:2000元成中产新门槛,品质与审美双重追求

ITBEAR科技资讯
Dec 13, 2025

随着气温持续走低,羽绒服市场迎来销售旺季。今年,多个知名品牌羽绒服价格集体迈入“2000元时代”,相关话题频繁登上热搜,引发消费者广泛讨论。价格攀升的背后,是羽绒服消费逻辑的深刻转变——从单纯的保暖需求,向生活方式与身份表达的延伸。有意思报告近期针对“2025羽绒服趋势”发起问卷调查,共收集1173份有效样本。数据显示,85后至95后群体占比近七成,一线及新一线城市受访者超半数,六成受访者年收入在...

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