当零食品牌们集体重估拼多多

亿邦动力
Dec 14, 2025

文丨田雨 编辑丨石磊【亿邦原创】“前几年,我们在拼多多的增长率基本上在50%左右。反观传统平台,整体增长率却趋于平缓。”洽洽食品的拼多多渠道负责人董玉杰回忆道。在他看来,拼多多是一个比较有增长趋势的平台。正因如此,2024年,洽洽食品开始调整电商渠道的重心,大力投入到诸如拼多多一样的新兴平台。另一面,同样是总部位于安徽的三只松鼠,也在拼多多上演着相似的新增长故事。2024年,其拼多多团队...

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