特步加速出海,计划在未来5年内在马来西亚新开50家店

澎湃新闻
Dec 15, 2025

12月15日,澎湃新闻记者获悉,跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司,共拓当地市场。基于特步集团整体战略调整的需求,特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。原独家经销商VGO将转为“非独家经销商”,并继续作为特步的重要合作伙伴深耕当地市场。据悉,马来西亚是特步出海东南亚的桥头堡,此次业务模式转型对特步落地2022年提出的“世界跑鞋中国特步”战略至关重要。...

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