AI视频进入“连续叙事”时代:“一致性”成商业化发展瓶颈

21世纪经济报道
Dec 15, 2025

21世纪经济报道记者雷晨过去一年,AI视频生成技术完成了从“能不能动”到“动得像不像”的关键跃迁;而进入2025年下半年,行业集体面对一个更深层、也更棘手的问题:内容能否持续?当Sora、Pika、Runway等模型纷纷展示出令人惊艳的单镜头生成能力后,市场很快意识到,真正的挑战并不在一帧画面的逼真度,而在十集、二十集剧情推进中——角色是否“还是那个人”?场景是否“仍在同一个世界”?尤其在短剧、...

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