曾在上世纪欧洲车坛叱咤风云的西班牙汽车品牌Santana(桑塔纳),在经历停产危机后迎来新生。这个创立于1950年代的汽车制造商,凭借与路虎、铃木的合作积累技术底蕴,其生产的越野车不仅获得军方订单,更在民用市场占据一席之地。然而受市场环境变化影响,该品牌于2011年因销量持续低迷陷入财务困境,最终被迫停产。中国汽车企业的跨国合作成为扭转局势的关键。今年4月,郑州日产率先与Santana公司签署战略...
Source Link曾在上世纪欧洲车坛叱咤风云的西班牙汽车品牌Santana(桑塔纳),在经历停产危机后迎来新生。这个创立于1950年代的汽车制造商,凭借与路虎、铃木的合作积累技术底蕴,其生产的越野车不仅获得军方订单,更在民用市场占据一席之地。然而受市场环境变化影响,该品牌于2011年因销量持续低迷陷入财务困境,最终被迫停产。中国汽车企业的跨国合作成为扭转局势的关键。今年4月,郑州日产率先与Santana公司签署战略...
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