精品咖啡甩卖潮:可口可乐、雀巢为何甘愿“割肉”?

FBIF食品饮料创新
Dec 15, 2025

今年,食品饮料行业的收并购事件频频发生,星巴克中国易主博裕,可口可乐在评估剥离Costa咖啡业务,雀巢也传出想出售蓝瓶咖啡(Blue Bottle Coffee)。图片来源:小红书@BlueBottleCoffee蓝瓶咖啡其中,不少资产出售价格远低于买入价,出现明显的价格缩水:雀巢2017年以约7亿美元估值收购蓝瓶咖啡68%股权,如今传出以低于7亿美元的价格出售(只卖门店、保留品牌)。可口可乐...

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