蜜雪冰城日本布局:低价策略+本土适配,茶饮市场新势力崛起

ITBEAR科技资讯
Dec 15, 2025

近日,中国茶饮品牌蜜雪冰城在日本市场持续发力,其位于东京新宿的“MIXUE新大久保站前店”正式开业,引发当地消费者关注。这家以低价策略著称的连锁品牌,已在全球范围内拥有超过4.6万家门店,规模超越美国星巴克,此次在日本市场的扩张步伐虽显谨慎,却凭借差异化定位迅速积累人气。新大久保站前店选址于地铁站步行1分钟的黄金地段,红色醒目的门店外观与店内陈列的卡通形象“雪王”玩偶形成强烈视觉冲击,吸引大量年轻...

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