家电行业周报:“两新”政策优化、延续 有望激活更大消费潜能

东方证券
Dec 15, 2025

“两新”政策优化、延续,有望激活家电更大消费潜能。2025 年12 月11 日,中央经济工作会议闭幕,会议明确定调:强调“内需主导、建设强大国内市场”,优化“新一轮大规模设备更新和以旧换新”政策实施,提出深化拓展“人工智能+”,;对外开放方面,推进入税与外贸、数字/绿色贸易、完善海外服务体系与自贸试验区布局,利好出口链与跨境渠道持续改善。根据商务部统计,2025 年1-11 月,家电以旧换新超...

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