增品类、拓人群,李宁荣耀金标背后的“进化论”

子弹财观
Dec 15, 2025

出品 | 子弹财经作者 | 扎克编辑 | 闪电美编 | 倩倩审核 | 颂文当一颗足够分量的石子投入池塘,激起的涟漪足以蔓延至远方。2025年末,李宁掷出了这颗石子。12月14日,北京地标性商圈三里屯太古里,李宁全球首家“龙店”正式启幕。与其一同亮相的,还有全新的荣耀金标产品系列。这场发布,被视为李宁在2025年末的压轴动作,增加专门的产品线及店型服务于追求生活品质的都市人群,主推通勤、商务、轻运动...

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