从流量竞赛到服务升级的治理突围

江西日报
Dec 15, 2025

治理“幽灵外卖”、规范平台收费和促销行为、保障外卖小哥权益……市场监管总局近日发布实施外卖平台推荐性国家标准《外卖平台服务管理基本要求》,为外卖行业立下刚性行为准则,切实帮助外卖平台优化管理方式、提升服务质量、实现多方共赢,进一步推动外卖行业在良性竞争中创新发展。一段时间以来,外卖行业深陷“流量至上”的竞争逻辑,一些平台通过算法优化追求配送效率最大化,却让商户与配送员沦为流量博弈的代价承担者。一些...

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