家电国补继续,空调铝代铜加速!格力海信海尔美菱小米格兰仕出手

家电圈
Dec 14, 2025

生活的意义,就是面对复杂,保持欢喜!本周家电行业大事不少。一是,双12大促在家电市场的热度明显衰退。虽然过去十多年相对于双11,双12的市场热度较低,但在家电市场还是有一轮促销的拉动作用。今年双12,市场基本面是家电厂商动作少、用户普遍无感。这是家电消费市场的一个重要信号,重大节点促销的拉动效应普遍减弱,家电厂商必须要重视日促。加强团队的日常零售推广和服务能力建设,真正靠常态化的零售拉动全年基本盘...

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