B站跨年品牌升级:晚会全球化,线上线下联动

新浪科技
Dec 16, 2025

  新浪科技讯 12月16日上午消息,哔哩哔哩(以下简称“B站”)宣布,2025bilibili跨年晚会正式进行品牌升级,推出“我们的跨年夜”特别企划。据介绍,今年,B站的跨年内容将进一步拓展,升级为一个线上、线下联动的综合性跨年盛典。

  本届跨年晚会阵容更具全球化视野,邀请来自美国、加拿大、法国、芬兰、非洲等全球多个国家及地区的知名艺术家、表演者共同参与。除晚会内容之外,B站将继续联动全国10座城市,打造“跨年干杯夜”线下系列活动。

  数据显示,2024年B站跨年晚会的直播人气峰值达到 3.46亿,晚会播出的24小时内,总播放量破1亿,累计弹幕数近40万,相关内容二创投稿播放量也达到1.35亿。

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责任编辑:江钰涵

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