【国泰海通非银刘欣琦团队】基金销售新规引导行业回归本源,继续看好低估的非银板块

欣琦看金融
Dec 15, 2025

非银一周观点本周市场颇为关注的是近期下发的公募基金销售新规。销售新规对于基金销售的宣传推介、直播销售、绩效考核、廉洁从业等多个方面进行规范。引导基金销售回归“以投资者真实长期收益为中心”的新范式。新规有利于引导资管行业回归风险定价和风险管理的本质;有利于引导财富管理机构回归根据客户需求提供金融解决方案的本质。我们认为未来专注于风险定价和风险管理的头部公募会,以及专业化的头部财富管理机构更为受益;从...

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