20+品牌!欧莱雅VS联合利华收购版图

聚美丽
Dec 15, 2025

出品/聚美丽撰文/左祐巨头们的“买买买”时代已经过去了?近日,聚美丽在《今年超50个美妆品牌成“弃子”》一文中,分析了在经济下行、业绩承压的时期,美妆集团们纷纷“卖子瘦身”。仅在最近两个月内,联合利华宣布出售高端医美级护肤品牌凯诗薇,LVMH集团旗下美妆孵化器Kendo首次出售彩妆品牌……而在“卖子瘦身”的同时,国际巨头欧莱雅、联合利华却并没有停止买买买“增肌”模式。尤其是2025年,联合利华收购...

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