海外首店落地东南亚,周黑鸭能否征服国际胃?

新京报
Dec 15, 2025

从武汉走向全国,从全国走向世界,周黑鸭正将“中国卤味”的招牌带向国际舞台。2025年12月5日,周黑鸭首家海外门店在马来西亚巴生港正式开业。作为集团出海战略的实质性一步,周黑鸭将其视为开辟新市场、提升国际影响力、实现长期可持续发展的重要举措。无论是国内品牌升级、门店提质,还是海外谨慎落子、创新品类,周黑鸭正试图在“质量”与“规模”、“传统”与“创新”之间,走出一条可持续的“中国卤味”成长之路。海外...

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