2025快消业回暖,质价比与新兴渠道成关键

快速消费品精英...
Dec 16, 2025

2025快消市场企稳,下沉与渠道革新成引擎。历经2024年的平缓调整,中国快速消费品市场在2025年迎来企稳回升的关键转折。贝恩公司与Worldpanel消费者指数联合发布的《2025年中国购物者报告,系列二》及CTR相关数据显示,前三季度国内快消品市场销售额同比增长1.3%-2%,尽管不同统计口径略有差异,但整体复苏态势明确。增长动力主要源于3.8%的销量增幅,而平均售价下降2.4%,较2024...

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