汽车行业正迎来一种创新销售模式的探索,蔚来汽车近期在渠道合作领域迈出全新步伐,推出用户主导的开店模式。与传统直营或经销商代理模式不同,这一模式由用户作为运营主体,蔚来不直接提供资金支持,而是通过派遣专业销售顾问(FL)入驻现场协助销售,形成独特的社区化商业生态。据内部人士透露,该合作模式突破了传统授权体系,聚焦于社区与特定圈层的深度融合。蔚来将其定义为"线下触点网络"的延伸,认为汽车消费作为长期...
Source Link汽车行业正迎来一种创新销售模式的探索,蔚来汽车近期在渠道合作领域迈出全新步伐,推出用户主导的开店模式。与传统直营或经销商代理模式不同,这一模式由用户作为运营主体,蔚来不直接提供资金支持,而是通过派遣专业销售顾问(FL)入驻现场协助销售,形成独特的社区化商业生态。据内部人士透露,该合作模式突破了传统授权体系,聚焦于社区与特定圈层的深度融合。蔚来将其定义为"线下触点网络"的延伸,认为汽车消费作为长期...
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