2025年文娱行业呈现复杂多变态势,短剧成为唯一保持确定性增长的赛道。短剧工业化水准全面升级,从制作到宣发走向精品化与长剧化。IP系列化通过衍生、前传等形式不断发展,并反哺前作热度。多家公司加强短剧艺人经纪布局,欢瑞世纪、欢娱影视等推出相关计划。女性顶流演员郭宇欣等商业价值凸显,CP捆绑型艺人如韩雨彤与曾辉也获得大量代言。短剧厂牌如听花岛、于今无量等凭借行业经验打造多部爆款。阅文短剧全年产能超...
Source Link2025年文娱行业呈现复杂多变态势,短剧成为唯一保持确定性增长的赛道。短剧工业化水准全面升级,从制作到宣发走向精品化与长剧化。IP系列化通过衍生、前传等形式不断发展,并反哺前作热度。多家公司加强短剧艺人经纪布局,欢瑞世纪、欢娱影视等推出相关计划。女性顶流演员郭宇欣等商业价值凸显,CP捆绑型艺人如韩雨彤与曾辉也获得大量代言。短剧厂牌如听花岛、于今无量等凭借行业经验打造多部爆款。阅文短剧全年产能超...
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