从酸菜鱼到刀削面,这个山西人一年三变

读商时代
Dec 17, 2025

山西人管毅宏为了“求鲜”,一年三次迎变出品|读商时代责编|李晓燕晋商出身的管毅宏,在2025年带领九毛九集团完成了三场震动行业的战略变革:太二酸菜鱼一年内两度升级,从“5.0鲜活模式”到“新太二・鲜料川菜”;集团核心品牌“九毛九西北菜”则正式回归“九毛九・山西菜馆”。三场密集调整背后,是九毛九应对业绩下滑的背水一战,更是管毅宏对餐饮本质的重新思考。太二“一年两跳”九毛九集团的转型焦虑,最先体现在...

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