12月18日，近日，霸王茶姬在北京启动“暖冬‘骑’遇”公益行动。霸王茶姬在北京指定的84家门店，为骑手们提供了近3000杯精心制作的免费热饮。
自2022年起，霸王茶姬就在全国积极关怀“城市守护者”。今年8月，霸王茶姬在北京、上海、重庆、成都和长沙五座城市共送出近万杯茶饮和同等数量的防暑包。为外卖骑手、环卫工人、交警等高温工作者免费提供“伯牙绝弦”茶饮与防暑包，其中北京区域单店当日便派发2000余份物资，全国累计送出近万杯茶饮及同等数量防暑包。
2024年全年，霸王茶姬共在全国开展了83场关怀“城市守护者”公益活动，向环卫工人、外卖骑手、快递小哥等赠送茶饮。
据霸王茶姬近期发布的首份ESG报告《2024环境、社会及管治报告》显示，霸王茶姬在发展过程中秉持“以人为本”的理念，始终注重以实际行动回馈社会，在灾后重建、教育支持等多个领域持续投入，切实将企业发展与社会福祉的提升紧密结合。
责任编辑：江钰涵
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