户外赛道“迟到者”李宁,这次能靠“时尚化”逆袭吗?

新京报
Dec 19, 2025

标题2:国潮之后,李宁靠“户外”找新故事李宁在户外领域的布局步伐开始提速了。近期,李宁在北京朝阳大悦城落地了首家户外品类独立店——COUNTERFLOW溯。在这家户外门店,李宁舍弃了常规门店惯用的“中国红”,而是以“瓷青绿”为主基调,更贴合其主打为户外爱好者服务的主旨。户外品类以独立店形式首次登场,标志着李宁进一步加码户外市场布局。就在三个月前,李宁披露的2025年中期业绩显示,营收同比增长...

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