一边关停,一边开业:美团电商“退场”,即时零售“加码”

剁椒Spicy
Dec 16, 2025

作者|亚娜一边是社区团购业务收缩关停,一边是大举进军线下新零售业态——美团正迎来一次关键的战略转向。近日,美团内部邮件宣布暂停旗下“团好货”(美团电商)业务,标志着这家本地生活巨头正式放弃快递电商赛道,转而集中资源,深耕“30分钟生活圈”。内部邮件中指出了关停这一业务的核心因素:这种快递电商模式难以承接即时零售用户的需求,因而美团团好货业务“将顺应趋势,主动求变。”在剁椒Spicy看来,这次业务...

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